Aequel Shop | Game Merch, Activewear & ImpactWear

Actress Sandra Redlaff presenting the Noir collection with Aequel

Shop collection

New arrivals

Wear the Spirit of Resilience

Imagine lacing your shoes as air-raid sirens cut through the morning silence. For Ukraine’s national athletes, this isn’t a metaphor—it’s reality. Bomb shelters become training grounds. Dreams persist through the noise of war. And still, they rise.

These stories of grit and unshakable willpower are the soul of Resilience—our first collection built on the ImpactWear principle. Co-designed with Ukraine’s finest, every piece carries the weight of their journey and the spirit of those who never quit.

10% of every purchase supports UNHCR’s mission to aid the people of Ukraine.

Wear the future.

Move with purpose.

Our bestsellers

Woman wearing The End hoodie film noir collection black embroidered

Wrap yourself in comfort with our cozy sweatshirts

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Woman wearing Sunflower zip hoodie in the sunset smiling

Shop with purpose through our Sunflower collection

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I chose Aequel because it’s more than just clothing—
it’s a statement. Every piece I wear represents my
commitment to supporting causes that matter.
With Aequel, I’m not just buying apparel,
I’m contributing to a positive impact.
It's a reminder that style can be purposeful.

Michel Witmarker

Sweden